The TurboDry® color palette is thoughtfully crafted to reflect the essence of our brand and the innovative technology we bring to the world of performance fabrics. Grounded in shades of blue, our primary color palette is a visual representation of the very element we master—water. Blue symbolizes the seamless movement of moisture from one side of the fabric to the other, embodying the capillary action that sets TurboDry® apart. This choice of color is not only emblematic of the science behind our technology but also conveys a sense of trust, reliability, and calm—qualities that are central to our brand identity. By anchoring our palette in blue, we connect the visual experience of our brand to the core function of our products, creating a cohesive and meaningful aesthetic that resonates with our mission to keep you dry and comfortable.

Secondary Color Palette

T Rose

The rose color in our secondary palette is carefully selected to represent the intimate, close-to-skin nature of certain TurboDry® applications. Soft yet vibrant, rose embodies the personal connection and comfort that our fabrics provide, especially in intimate apparel. It speaks to the delicate balance of performance and gentleness that is essential in garments designed for the most sensitive areas of the body. Rose adds a touch of warmth and elegance, complementing the technological sophistication of our primary palette with a human, emotional touch.

T Green

Green is the color of sustainability, growth, and a deep respect for nature—values that are at the heart of TurboDry®’s commitment to eco-friendly innovation. This color represents our dedication to creating products that not only enhance performance but also minimize environmental impact. By incorporating green into our palette, we underscore our brand’s alignment with the principles of sustainability and our ongoing efforts to develop fabrics that are as kind to the planet as they are effective for our users.

T Orange

Orange, the complementary counterpart to blue, is a bold and energetic addition to our secondary palette. This vibrant hue creates a striking contrast with our primary blue, symbolizing the dynamic energy and innovation that TurboDry® brings to the table. Orange is the color of creativity and enthusiasm, perfectly capturing the spirit of our brand’s forward-thinking approach. It adds a layer of visual excitement and impact, making it ideal for highlighting key aspects of our messaging and design.

T Dark Red

Dark red serves as a powerful and sophisticated counterpoint to the deep blues in our primary palette. This rich hue exudes confidence and strength, qualities that are intrinsic to the TurboDry® brand. The combination of dark red and blue creates a timeless, classic contrast that can be used to evoke a sense of tradition and reliability, while also maintaining a modern edge. Dark red adds depth and warmth to our palette, making it versatile for use in more formal or impactful brand expressions. Whether paired with blue for a patriotic feel or used on its own for a bold statement, dark red enhances the visual richness of our brand identity.