February 1 – SGB Media, 2021 NexTex Innovations, an Atlanta-based textile technology developer, has won a 2021 Outdoor Retailer Innovation Award in the Function category for its TurboDry technology.

NexTex’s TurboDry technology, which launched in January 2020, is a fabric that keeps a wearer’s skin drier than traditional wicking materials. Its patent-pending, one-way moisture transport process “mimics the same action a tree uses to pull moisture from its roots into the tree — delivering comfort and drying speeds. The permanent technology built into the fabric’s fibers creates garments that last longer and perform better,” said the brand in a release.

“We are thrilled to have won this award just one year after we introduced our TurboDry technology at the 2020 Outdoor Retailer Winter Market,” said Chad Lawrence, NexTex CEO. “We’ve received an overwhelming response from the market since our launch, and we are grateful and proud to be recognized among several equally innovative finalists.”

To learn more, visit the NexTex booth at OR Online through March 29, 2021, here.